Chiara Glionna: finding freedom and connection through creative work

How did your journey in the creative world begin?
"It all started almost by chance, during my bachelor’s degree in Fashion Design. In a fashion photography course, I discovered how much I enjoyed being behind the camera. It was a dark period: I suffered from panic attacks and felt overwhelmed. But on set, everything disappeared as if by magic; for a few hours, I could breathe again and disconnect from the real world. I realized that feeling wasn’t trivial—that there was something special there. From that moment, I started organizing small editorials with friends who were makeup artists, stylists, and models, which I then submitted to magazines.
Was there a decisive moment that changed your career?
"I believe life is made up of many decisive moments. One important moment for me was when I first watched a music video by Zac (Baby Gang). His words touched me deeply; I saw potential, truth, something that deserved to be told. I reached out to him, and that started a collaboration that has been an incredibly formative experience, both professionally and personally. Another pivotal moment was realizing I didn’t want to be just a photographer—I wanted to shape the creative direction of my projects as well. That’s why I went back to study after years as a freelancer, completing a master’s program that helped me develop a broader vision and work in a more complete, 360-degree way."

Which experience or training do you consider most useful in your work?
"Academic training was a luxury and a privilege; it gave me the chance to engage with different creatives and professionals and exposed me to perspectives I wouldn’t have encountered on my own. But what truly shapes you is hands-on experience. When you’re there without resources, unsure how to solve a problem, and forced to invent “punk” solutions, that’s where the best ideas are born. That’s when you learn how far you can push yourself and how your vision and creativity truly speak."

How do you approach a new creative project? Do you have a particular method?
"Every project begins with a feeling for me. When I receive a brief, I immediately ask myself what it conveys, visualize it, and try to transform it into images in my mind. From there, the research begins: references, inspirations, stories that can expand on that initial intuition. Then I start constructing a narrative, deciding which meanings to include and which details to highlight. Finally, I compile everything into a detailed moodboard."
How do you overcome creative blocks or difficulties in the process?
"During blocks, I despair, I admit. I question whether this is really my path, wondering if a simpler life elsewhere would be better for my mind. But then I remember that nothing makes me feel as alive as creating—giving shape to a thought, a dream, a wound, a struggle. Slowly, I regain confidence. I believe that during difficult times, you need time: time to think, to be bored, even to despair a little. It’s part of the creative process. But if you allow yourself that time, everything eventually falls back into place."

Do you prefer to work alone or in a team? Why?
"Absolutely in a team. My work relies on collaboration, and I believe a team should be a space where everyone contributes their unique value. I enjoy listening and giving room to the creativity of those I work with: on set, no one knows their craft better than the person doing it. I believe that where there is freedom, there is also more creativity. In a place where everyone can propose something, ideas meet and create something new."
What motivates you to create every day?
"The need to say something. To leave a mark in a fast-moving society that often no longer listens. Creating is an act of resistance; it forces you to give time to things and reminds you that walking slowly can take you further. My motivation comes from the desire to give a voice to those who don’t have one, to tell stories of struggle, fragility, and power. I have the privilege of representing stories through my eyes, and I feel the duty to use it for causes closest to my heart."

How do you define the success of a project?
"Instinctively, I wouldn’t define it. But then I think of the people who told me they felt safe, welcomed, seen for the first time through my shots. Those who discovered a new side of themselves through a project. Those who arrived on set and said, “When I found out you’d be shooting, I didn’t even bother to shave because I know you wouldn’t care.” And perhaps that is the true success."
Which challenges excite you the most in your work?
"I’m inspired by the idea of challenging the obvious. Approaching a topic from new perspectives, breaking norms and prejudices. I’m drawn to creative chaos, that unstable ground where there’s no certainty but the possibility for something powerful to emerge."